Lori is a driven digital marketer with over 8 years of experience in driving and optimizing demand generation initiatives. Her expertise includes execution of strategic global marketing programs in both the B2B and B2C spaces. She has spent the last 3 year in the industrial manufacturing industry focusing on website maintenance/enhancement as well as driving lead generation across the globe. Prior, Lori worked in the media industry managing multiple accounts, building out their online brand presence. Lori, originally from New York, currently lives in Charlotte, NC with her husband, Jason and their new Boxer puppy, Olive. She is a die-hard Yankees fan and has jumped on the Carolina Panthers bandwagon. On the weekends you can find her playing tennis or enjoying time with her friends and family.