The Influence of Streaming Video to Consumers

The more connected consumers get the more they are engaging with streaming video services.  According to the March 2021 Nielsen Audience Report; whether subscription based (such as Netflix, Disney+ and Amazon Prime Video), ad supported or AVOD (such as Hulu or Peacock) or linear through cable provider apps.  Ad-Supported and linear streaming platforms have grown

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Radio Advertising – Relevance in 2021

Radio Advertising – Relevance in 2021 The research is in!  According to the March 2021 Nielsen Audience Report, AM/FM radio continues to reinvent themselves remaining an extremely viable source for brand awareness, especially during the COVID-19 pandemic.  Broadcast radio is growing with over 300 million Americans listening.  In 2021, radio now reaches 90% of adults

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